What is SEO
Are you here for you are new to SEO or you just want to polish and refine your knowledge or knowhow in so far as this aspect goes? For whatever reason it is that you may have found yourself here, one thing that is the aim of this guide is to furnish you as much as can be with the information that you need so as to set yourself well on the path to achieving such highly professional and quality Search Engine Optimization, SEO. In the following lines, we take a detailed look at what SEO is and SEO marketing.
Generally, SEO is a marketing discipline that mainly is focused on increasing visibility in the organic search results and pages. There is so much that goes into SEO and it happens to be so broad as to entail both the technical and the creative aspects that will be called for so as to improve rankings, drive traffic and improve the awareness in the various search engines. Just as we have already seen mentioned, there is so much that actually is involved in SEO marketing and these range from the word used on your page to the systems and methodologies in place to help other sites find you or link with you on the web. By and large, there will be other scenarios where SEO may be simply rendered or considered to be the strategies that you may get to take to make sure that your site is so structured in a manner that the search engines will get to understand.
But all the same, having said this, you need to know of the fact that SEO marketing may not simply be qualified to be the structuring, designing and building of your websites in a manner that proves them to be so friendly to search engines. This is for the fact that your website is to be used by people and as such having them as friendly to the search engines but not to the end user or the people you target makes no sense and this is the reason as to why it would be so beneficial for you to make sure that the site is primed and optimized to be as friendly to search engines and as well friendly to users, a principle that is appreciated by some of the best SEO agencies out there.
We will take a special look in this article at some of the basics that you need to know of when it comes to the description of some of the core areas of SEO, right from finding the phrases and terms that will help generate as much traffic to your site otherwise known as keywords, ideas to help make your site more friendly to the search engines, what actually goes into link building and as well how you can successfully promote the unique elements there are on your site.
First and foremost why do you think your website needs SEO? To answer this, you need to know of the fact that majority of the web traffic is driven by some of the major search engines, some of which are Google, Bing and the like.